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Sustainability, collaboration and creativity are at the basis of the changes currently being experienced by our society. Since 2008, Defiant Imagination has been looking at how these concepts are being applied to different areas of our daily life: urbanism, food, the economy, social media, and more.
Its author, Flavie Halais, is a Vancouver-based freelance journalist.-
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Beat the oil price hikes, one milk jug at a time
As oil prices rise, so do transportation and fabrication costs. Plastic is already more expensive to manufacture. How long will producers and consumers be able to bear the hikes for? An American manufacturer has dared to do the unthinkable and gone ahead to redesign the sacred gallon milked jug.
An article published today in the New York Times describes how Superior Dairy, a company based in Ohio, has introduced new milk jugs in Wal-Mart and Costco stores. The new jugs are easier to stack and can be transported by bigger quantities, allowing the number of delivery trips to the stores to be reduced. The company saves time, energy and labor. According to customers, the jugs are a bit difficult to handle at first but hey, can anyone come up with a better idea?
Learn more about milk jugs on greenUPGRADER and Design Research.