Category Archives: Business and Economics

Branding more powerful than ever: book

By Flavie | Published: June 11, 2008

Rob Walker knows everything about our relationship with brands and advertising and why we (almost) always fall for it. Or at least, the blogger and New York Times columnist tries to dig deeper into the subject in his new book Buying In: The Secret Dialogue Between What We Buy and Who We Are. The book [...]

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Sustainability, collaboration and creativity are at the basis of the changes currently being experienced by our society. Since 2008, Defiant Imagination has been looking at how these concepts are being applied to different areas of our daily life: urbanism, food, the economy, social media, and more.
Its author, Flavie Halais, is a Vancouver-based freelance journalist.
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Category Archives: Business and Economics

Branding more powerful than ever: book

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